Product Discovery
5 articles
How AI Revolutionizes E-commerce Product Discovery and Personalization
Personalized product recommendations, powered by artificial intelligence (AI), can increase conversion rates by a staggering 288%.
Social media is a primary way people discover new products.
By February 2024, an astonishing 81.
Why Shoppers Are Turning to AI Instead of Traditional Search
49% of consumers already receive beauty recommendations from generative AI, marking a quiet revolution in how products are discovered and chosen.
Google Integrates Gemini AI Shopping Price Comparison Tools
Google has integrated new AI-powered shopping and price comparison tools into its Gemini application and core Google Search, launching features designed to reshape how consumers research products online. This strategic shift moves towards a more conversational, visual, and data-driven product discovery process.
Beyond the Algorithm: Decoding the Impact of AI Integration in Beauty Technology
The most significant shift in beauty isn't a new ingredient; it's the underlying code. With reports that almost 60% of product discovery now happens on AI platforms, brands are in a race to adapt to a new technological reality.