Us Expansion

3 articles

Shoppers enthusiastically entering the first U.S. Olive Young store in Pasadena, California, signaling a major K-beauty market expansion.

Olive Young Launches First U.S. Store, Boosting K-Beauty Market Trends

On its opening day in Pasadena, California, South Korean beauty retailer Olive Young recorded over 1,000 transactions.

Sofia Duarte·June 5, 2026

Crowds of excited shoppers entering the newly opened Olive Young store in Pasadena, California, during its grand opening weekend.

Olive Young Launches U.S. Expansion with First Store in California

During its opening weekend in 2026, Olive Young's first U.

Sofia Duarte·June 4, 2026

Brand Spotlights

Primark launches new global brand campaign to attract shoppers

Primark is opening its 40th U.

Stella Moreno·May 26, 2026