BrandDeepDive

Olive Young

4 articles

A vibrant Sephora store interior highlighting the new 'Olive Young K-Beauty Edit' section, showcasing a diverse range of Korean skincare and makeup products.
Industry Picks

Olive Young's Sephora Partnership Signals K-Beauty's Mainstream US Arrival

Starting August 20, a curated K-beauty section called 'Olive Young K-Beauty Edit' featuring about 150 products from 19 different brands will launch in approximately 580 Sephora stores across the Unite

Nina Kapoor·August 23, 2026
Attendees enjoying the Olive Young Festa LA 2026, a large-scale K-beauty festival featuring numerous brands and interactive experiences.
Beauty

Olive Young Festa LA 2026 Brings K-Beauty Festival to US

Just months after opening its first US store in Pasadena, CJ Olive Young brings its massive K-beauty festival, Olive Young Festa, to Los Angeles.

Sofia Duarte·July 2, 2026
Shoppers enthusiastically entering the first U.S. Olive Young store in Pasadena, California, signaling a major K-beauty market expansion.
Beauty

Olive Young Launches First U.S. Store, Boosting K-Beauty Market Trends

On its opening day in Pasadena, California, South Korean beauty retailer Olive Young recorded over 1,000 transactions.

Sofia Duarte·June 5, 2026
Crowds of excited shoppers entering the newly opened Olive Young store in Pasadena, California, during its grand opening weekend.
Beauty

Olive Young Launches U.S. Expansion with First Store in California

During its opening weekend in 2026, Olive Young's first U.

Sofia Duarte·June 4, 2026