Beauty Retail

6 articles

Shoppers enthusiastically entering the first U.S. Olive Young store in Pasadena, California, signaling a major K-beauty market expansion.
Beauty

Olive Young Launches First U.S. Store, Boosting K-Beauty Market Trends

On its opening day in Pasadena, California, South Korean beauty retailer Olive Young recorded over 1,000 transactions.

Sofia Duarte·June 5, 2026
Crowds of excited shoppers entering the newly opened Olive Young store in Pasadena, California, during its grand opening weekend.
Beauty

Olive Young Launches U.S. Expansion with First Store in California

During its opening weekend in 2026, Olive Young's first U.

Sofia Duarte·June 4, 2026
A modern beauty boutique merging with a vibrant marketplace, showcasing curated products and on-demand delivery options for consumers.
Beauty

Curated Beauty Marketplaces Reshape Brand Discovery Amidst Retail Shifts

Ulta Beauty has added over 1,500 of its stores to the Uber Eats marketplace for on-demand or scheduled delivery, expanding immediate access to beauty products across the United States.

Sofia Duarte·May 11, 2026
Walmart beauty advisors assisting customers in a well-stocked beauty section, highlighting the expansion of the Beauty Experts program.
Industry Picks

Walmart Expands Beauty Experts Program to 425 Stores

Walmart is expanding its 'Beauty Experts' program to 425 stores, a strategic initiative that will place dedicated beauty advisors in nearly two and a half times more locations than Bluemercury, a luxu

Nina Kapoor·May 7, 2026
ERLY Skincare products, including cleansers and serums, neatly arranged on a display shelf inside a modern Ulta Beauty store, with a focus on their minimalist packaging and brand presence.
Beauty

ERLY Skincare Launches at Ulta Beauty Nationwide

Dermatologist-founded ERLY Skincare is launching its full product line in 750 Ulta Beauty stores and online starting April 19. This partnership brings its simplified approach to a national audience, addressing a growing consumer demand for "skinimalism" and expert-led solutions.

Sofia Duarte·April 3, 2026
A digital storefront on Amazon Australia showcasing a wide array of colorful Korean beauty products like serums, masks, and cleansers, with diverse shoppers browsing on phones and tablets.
Beauty

Amazon Australia Launches Dedicated K-Beauty Storefront

Amazon Australia has officially launched a dedicated K-Beauty storefront, centralizing access to dozens of popular Korean beauty brands. This strategic move aims to simplify discovery and purchase for Australian consumers while influencing the local beauty retail sector.

Sofia Duarte·April 3, 2026