Ulta Beauty
6 articles
Curated Beauty Marketplaces Reshape Brand Discovery Amidst Retail Shifts
Ulta Beauty has added over 1,500 of its stores to the Uber Eats marketplace for on-demand or scheduled delivery, expanding immediate access to beauty products across the United States.
AI data analytics personalizing beauty products
Haut.AI’s technology, adopted by major beauty brands like Neutrogena and Ulta Beauty, analyzes skin health using over 29 parameters, 150 facial biomarkers, and more than 3 million data points, fundame
Ulta Beauty Debuts Erly Skincare as Gen Alpha Influence Grows
Ulta Beauty is launching Erly Skincare to capture the Gen Alpha market, a move that highlights how brands are adapting to the youngest generation's demand for simple, ethical products.
Ulta Beauty Adapts Strategy as GLP-1 Trend Drives New Demand
The rise of GLP-1 weight-loss drugs is creating an unexpected new customer base for the beauty industry. Ulta Beauty's CEO confirms the retailer is seeing new demand for products that address side effects like hair loss and skin laxity.
Ulta Beauty Launches Erly Skincare to Capture Minimalist Demand
Dermatologist-founded Erly Skincare will launch in 750 Ulta Beauty stores, marking a significant bet on the minimalist beauty trend and a key test for building brand loyalty with younger consumers.
ERLY Skincare Launches at Ulta Beauty Nationwide
Dermatologist-founded ERLY Skincare is launching its full product line in 750 Ulta Beauty stores and online starting April 19. This partnership brings its simplified approach to a national audience, addressing a growing consumer demand for "skinimalism" and expert-led solutions.