Glp 1

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A diverse group of customers in a brightly lit Ulta Beauty store aisle, examining skincare and haircare products, symbolizing the beauty industry's adaptation to new consumer demands driven by GLP-1 weight-loss medications.

Ulta Beauty Adapts Strategy as GLP-1 Trend Drives New Demand

The rise of GLP-1 weight-loss drugs is creating an unexpected new customer base for the beauty industry. Ulta Beauty's CEO confirms the retailer is seeing new demand for products that address side effects like hair loss and skin laxity.

Sofia Duarte·April 7, 2026