Consumer Trends
30 articles

US prestige beauty sales surge 7%, driven by skincare, fragrance, hair
US prestige beauty sales surged 7% to $17.1 billion in the first half of 2026, propelled by premium skincare, fragrance, and hair care.

Costco's Revenue Soars Past General Mills Amid Shifting Consumer Tastes
While American households continue to spend heavily on food, 2026 market trends reveal a stark divergence: for every dollar of revenue growth at General Mills, Costco adds significantly more.

Beauty Brands Expand into Wellness, Redefining Retail Strategies
Sexual wellness brand PlusOne just launched its products in roughly 1,300 Ulta Beauty stores.

What is the Longevity Economy and Why Are Brands Adapting Products?
By 2025, the global longevity economy is projected to reach a staggering $27 trillion, according to AARP .

US consumers drive K-Beauty sales up 48 percent
In early 2026, U.S. K-beauty sales surged by a staggering 48% year-on-year, fundamentally reshaping the American beauty landscape. This rapid expansion signals a decisive shift in consumer preference

Refillable Beauty Sales Surge 364% Amid Sustainability Push
Sales of refillable makeup products surged by an astonishing 364% from January through July 2022, signaling a seismic shift in consumer priorities within the beauty industry.

Consumer Demands For Proof-Based Beauty Data Transparency Grow
Fifty-six percent of consumers prioritize fragrance-free formulations, while 33% actively avoid paraben-containing products, according to Personal Care Insights.

CPG Innovation Trends: Natural Products Face Affordability Challenge
Mars has unveiled its artificial-color-free M&Ms, with two iconic colors, brown and blue, missing due to the current lack of natural alternatives, according to FoodNavigator .

Gen Z Beauty Trends Drive Market's Premiumization and Diversification
Gen Z consumers, often residing outside India's major metropolitan hubs, now account for nearly 60% of all beauty purchases on Flipkart, a staggering shift in market power, according to The Times of I

Honda CR-V Overtakes F-150 as America's Top Seller
By mid-2026, the Honda CR-V, a compact SUV, sold 226,114 units, unexpectedly surpassing the mighty Ford F-150 and Chevrolet Silverado to become America's best-selling vehicle.

Big Beauty Brands Embrace Longevity Science Amidst Skincare Revolution
By 2026, major beauty brands, from high-end Lancôme and Shiseido to mass-market Boots' No 7 and Vichy, will launch a new wave of skincare products focused not on traditional 'anti-aging,' but on preve

Walmart $13 sneakers challenge name brands on quality
A TikTok video featuring Walmart's $13 slip-on sneakers garnered 50 million views in a week.

An Honest Love Paks Review (2026): Why Thousands Are Switching to Wellness Laundry
Love Paks offers a unique "High Frequency Laundry Detergent" that stands out in the booming spiritual and wellness market by infusing rose quartz to transform routine chores into a meaningful ritual. This review explores why consumers are switching to this premium, eco-friendly option for holistic home care.

Why Consumers Are Choosing Hyper-Personalized Beauty Over Mass Market Options
Forget simple manicures: consumers are now adding letters and intricate gingham patterns to their nails, signaling a profound shift towards hyper-personalized beauty as an identity statement.

Gold-Infused Beauty Market Analysis: Growth Projections
A 50ml jar of 24K gold face cream can retail for upwards of $500, despite dermatologists like Dr.

Curated Beauty Marketplaces Reshape Brand Discovery Amidst Retail Shifts
Ulta Beauty has added over 1,500 of its stores to the Uber Eats marketplace for on-demand or scheduled delivery, expanding immediate access to beauty products across the United States.

Turkey eyeglasses repair kits market analysis forecasts growth
Last year, sales of basic eyeglass screw kits in Turkish online marketplaces jumped by 45% year-over-year, far outpacing growth in new eyeglass sales.

Dishwasher Safe Bottles Surge in Germany Amidst Parenting Demands
Despite a 2% decline in German birth rates last year, parents are increasingly investing in premium baby bottles.

Store brand groceries are beating national brands in sales growth.
As of March 2026, nearly a quarter of all U.

Top 5 K-Beauty Products Driving Consumer Demand and Sales
Despite thousands of new K-Beauty products launching annually, the top 10 best-sellers have remained largely unchanged for three years, capturing over 60% of the market's total revenue (Beauty Analyti

Quiet luxury's rise signals a 2026 shift away from overt branding.
The average US price of global luxury goods has surged 61 percent since 2019, with a Chanel Classic Flap bag now costing $10,200, a significant increase from its $4,900 price tag a decade ago, accordi

DIY beauty booms as consumers seek control amid economic uncertainty.
Online searches for 'DIY skincare recipes' surged by 40% in the past year, signaling a quiet revolution in how consumers navigate personal care amidst rising costs, according to Google Trends Data.

Generation X fuels double-digit growth for a beauty brand at Sephora
Sarah Creal Beauty, a brand explicitly for 'babes 40+', is experiencing double-digit growth at Sephora, according to ELLE .

Wellness Beauty Brands Expand into New Markets with Innovative Strategies
In-cosmetics Global, a leading trade show, recently debuted an 'Inner Beauty Zone' for the first time.

Navigating Sustainable Packaging Choices for Brands in 2026
The global sustainable packaging market was valued at USD 272.

What is Dupe Culture and Why Do So Many People Buy Dupes?
The hashtag #olaplexdupe garnered over 30 million views on TikTok, marking a profound shift in consumer engagement with aspirational products, according to Consultasg .

Noted Aromas Offers Viral Dupe Fragrances for Affordable Scents
Marks & Spencer offers a 100ml eau de toilette for as little as £8, widely celebrated as a dupe for Le Labo Santal 33, a luxury scent that can cost hundreds, according to Cosmopolitan .

Longevity Beauty's Rise: From Erasing Age to Enhancing Performance
Despite the global anti-wrinkle products market being valued at USD 10.

What's Driving China's Silver Beauty Market Trends: Future Outlook
China's anti-aging products market was valued at USD 4,102.

Dyson Unveils HushJet Mini Cool Fan for Personal Comfort
A new personal cooling fan from Dyson, the HushJet Mini Cool, costs $100, positioning it in direct competition with high-end cosmetic items and premium apparel.