BrandDeepDive

Monetization

4 articles

Diverse Snapchat creators celebrating around a glowing Snapchat logo, symbolizing new monetization opportunities and platform growth.
Brand Spotlights

Snapchat Introduces Creator Subscriptions with New Eligibility

As of February 1, 2025, thousands of Snapchat creators who previously earned from Spotlight will find their income stream cut off, replaced by a new system that demands 50,000 followers and millions o

Stella Moreno·August 21, 2026
A vibrant FIFA World Cup 2026 stadium filled with fans, with digital billboards displaying advertisements during a match.
Industry Picks

FIFA's 2026 World Cup Boosts Ad Inventory with New Hydration Breaks

The 2026 FIFA World Cup is projected to generate $850 million in U.

Nina Kapoor·June 19, 2026
A person using a smartphone with a premium Instagram Plus subscription interface, showcasing enhanced visibility for their Stories.
Brand Spotlights

Instagram Plus Subscription Offers More Visibility for $3.99

For the first time, Instagram users can pay $3.

Victor Hale·June 6, 2026
Cinematic visualization of OpenAI's logo within a digital advertising network, symbolizing its expansion into SMB advertising.
Brand Spotlights

OpenAI Seeks Head of SMB Ads Marketing to Build New Business

OpenAI is hiring a 'Head of SMB Ads Marketing,' a clear strategic pivot to build a robust advertising business.

Stella Moreno·May 22, 2026