Social Media

2 articles

A group of Gen Z consumers actively sharing and discussing product recommendations on their smartphones and laptops, showcasing the impact of peer reviews on marketing.

Gen Z peer reviews are rewriting marketing rules for brands

A recent survey revealed that 72% of Gen Z consumers trust a product recommendation from an anonymous peer online more than an advertisement from a brand itself, according to Edelman Trust Barometer S

Nina Kapoor·May 7, 2026

Split image showing a professional PR event contrasted with a dynamic Gen Z social media feed, representing different marketing strategies.

Brand Spotlights

Millennial PR vs. Gen Z Social: A Tale of Two Marketing Strategies

Despite 81% of Gen Z being deeply concerned about data privacy, a surprising 88% willingly share their personal information for personalized experiences, according to Wearebrain .

Stella Moreno·May 7, 2026