Social Media
9 articles
AI content erodes trust, efficiency's cost in 2026
Brands are using AI-generated influencers on social media to promote products, often without disclosing that the people featured are not real, a practice detailed by The Guardian .
What Is the Evolution of Luxury Fashion Branding in the Digital Age?
Chanel garners over 1,244 Pinterest pins daily for its products, despite lacking an official account, reports Ventureharbour .
Instagram Plus Subscription Offers More Visibility for $3.99
For the first time, Instagram users can pay $3.
Meta subscription model impacts brands and users, with WhatsApp Plus at $2.99
Meta Platforms now charges users up to $19.
Gen Z peer reviews are rewriting marketing rules for brands
A recent survey revealed that 72% of Gen Z consumers trust a product recommendation from an anonymous peer online more than an advertisement from a brand itself, according to Edelman Trust Barometer S
Millennial PR vs. Gen Z Social: A Tale of Two Marketing Strategies
Despite 81% of Gen Z being deeply concerned about data privacy, a surprising 88% willingly share their personal information for personalized experiences, according to Wearebrain .
Australia's terrifying beauty trends and market paradox
One in five young Australians now considers cosmetic surgery, a statistic driven by the relentless pursuit of filtered perfection seen on social media platforms.
New Book Details Financial Stakes of Child Influencer Careers
A new book, 'Like, Follow, Subscribe,' delves into the world of child influencers, examining the significant financial incentives and the profound personal consequences for children growing up online. It offers a critical look at parenting in the digital age.
The KitKat Heist Proves It: Brand Authenticity Beats Viral Stunts
While the 12-tonne KitKat heist sparked a wave of clever brand pile-ons, it revealed a critical truth: fleeting attention is no substitute for the genuine connection that drives long-term brand value.