Us Market
7 articles
US beauty market growth drivers H1 2026 trends show digital dominance
Last quarter, an indie beauty brand focused on refillable packaging saw its sales surge 300% year-over-year, significantly outpacing several legacy giants combined, according to Indie Beauty Collectiv
Olive Young Launches US Debut, Expanding K-Beauty Market Reach
K-beauty now commands a substantial $2.
US K-Beauty Sales Surge to $2.8B As Market Explodes
In early 2026, U.S. K-beauty sales surged to $2.8 billion, a 48% increase from the prior year. This solidified South Korea's position as the top cosmetics importer to the United States, according to c
Olive Young's Sephora Partnership Signals K-Beauty's Mainstream US Arrival
Starting August 20, a curated K-beauty section called 'Olive Young K-Beauty Edit' featuring about 150 products from 19 different brands will launch in approximately 580 Sephora stores across the Unite
US prestige beauty sales surge 7%, driven by skincare, fragrance, hair
US prestige beauty sales surged 7% to $17.1 billion in the first half of 2026, propelled by premium skincare, fragrance, and hair care.
K-Beauty Exports to US Skyrocket
Korean cosmetics exports to the U.
South Korea Leads US Cosmetics Exports, Driven by K-Beauty
In 2024, South Korea surpassed France for the first time, becoming the leading exporter of cosmetics to the United States, marking a significant shift in global beauty trade dynamics.