Us Market

4 articles

A vibrant Sephora store interior highlighting the new 'Olive Young K-Beauty Edit' section, showcasing a diverse range of Korean skincare and makeup products.

Olive Young's Sephora Partnership Signals K-Beauty's Mainstream US Arrival

Starting August 20, a curated K-beauty section called 'Olive Young K-Beauty Edit' featuring about 150 products from 19 different brands will launch in approximately 580 Sephora stores across the Unite

Nina Kapoor·August 23, 2026

Beauty

US prestige beauty sales surge 7%, driven by skincare, fragrance, hair

US prestige beauty sales surged 7% to $17.1 billion in the first half of 2026, propelled by premium skincare, fragrance, and hair care.

Sofia Duarte·August 12, 2026

A vibrant display of Korean beauty products with a stylized map of the US in the background, illustrating the surge in K-beauty exports.

Industry Picks

K-Beauty Exports to US Skyrocket

Korean cosmetics exports to the U.

Nina Kapoor·May 30, 2026

Split image showing Parisian landmarks and a modern South Korean city, symbolizing the shift in global cosmetics export leadership from France to South Korea.

Beauty

South Korea Leads US Cosmetics Exports, Driven by K-Beauty

In 2024, South Korea surpassed France for the first time, becoming the leading exporter of cosmetics to the United States, marking a significant shift in global beauty trade dynamics.

Sofia Duarte·April 17, 2026