Visa
2 articles
Brand Spotlights
Visa's 'Tap In' campaign targets 2026 World Cup audiences
As Visa launches its star-studded 'Tap In' campaign for the 2026 World Cup, a new industry metric reveals that optimizing for audience attention is six times more effective at driving brand choice tha
Stella Moreno·May 22, 2026
Brand Spotlights
Visa Taps Jason Sudeikis for 2026 World Cup 'Tap In' Campaign
Ted Lasso star Jason Sudeikis spearheads Visa's 2026 World Cup campaign, 'Tap In', a marketing initiative that also commits $600,000 to North American small businesses, according to The New York Times
Stella Moreno·May 18, 2026