Beauty
The latest trends, products, and expert advice in beauty and skincare.
US consumers drive K-Beauty sales up 48 percent
In early 2026, U.S. K-beauty sales surged by a staggering 48% year-on-year, fundamentally reshaping the American beauty landscape. This rapid expansion signals a decisive shift in consumer preference
Lotte Home Shopping Launches Eeseol K-Beauty Export Platform
At The Grove, a premium Los Angeles shopping destination, Lotte Home Shopping has opened a month-long pop-up featuring over 30 Korean beauty and lifestyle brands, according to 매일경제 .
Covey Skincare Faces Funding Freeze Amidst Market Headwinds
Covey Skincare, co-founded by celebrity influencer Emily DiDonato and dermatologist Christina Uribe, abruptly ceased operations via an Instagram post in late 2025, leaving customers and employees blin
K-Beauty Exports Rose 15% to $5.5 Billion Amid Global Expansion
In the first half of 2025, South Korea became the world's second-largest exporter of beauty products, surpassing many traditional powerhouses, after the United States.
AI Beauty Assistants Transform Skincare With Personalized Recommendations
At VivaTech 2026, L'Oréal announced a groundbreaking collaboration with OpenAI, signaling a future where your skincare routine is dictated not by a salesperson, but by an AI assistant within ChatGPT.
Olive Young Festa LA 2026 Brings K-Beauty Festival to US
Just months after opening its first US store in Pasadena, CJ Olive Young brings its massive K-beauty festival, Olive Young Festa, to Los Angeles.
Carisa's Beauty Products Achieve Cult Favorite Status Through Scarcity
Carisa's "Glow Serum" sold out in just three minutes during its last restock, crashing the brand's website and leaving thousands on a waitlist, according to Brand Analytics Report.
Kruidvat Launches Own-Brand Korean Skincare Line Across Benelux
Kruidvat, a Benelux drugstore chain, has launched its own-brand Korean skincare line, manufactured entirely in South Korea, positioning itself as a pioneer in accessible K-beauty.
Europe Unveils New Digital Privacy Act Amid Global Data Concerns
The European Parliament just passed a new Digital Privacy Act (EDPA) with a 90% majority vote, a measure that could fine companies up to 4% of their global annual revenue, according to the European Pa
Zouck's Niche Skincare Debuts in June 2026 Luxury Trends
Polly Silverman, cofounder of the renowned Vilhelm Parfumerie, is launching a new skincare line, Zouck, on June 23.
Misoora K-Beauty biotech targets skin longevity with potent ingredients
K-beauty brand MISOORA is already detailing its full product line, including a PDRN + Exosome + EGF serum at a potent 2,100 ppm, for a US launch over two years away on June 22, 2026, according to Mark
Olive Young Launches First U.S. Store, Boosting K-Beauty Market Trends
On its opening day in Pasadena, California, South Korean beauty retailer Olive Young recorded over 1,000 transactions.
Preventative Lip Formulations Drive Skincare Revolution
Searches for 'ceramide lip balm' surged by 156% year-over-year, revealing a profound shift in how consumers view and purchase lip care.
Good Housekeeping Reveals 2026 Believe in Beauty Award Winners
Olay Regenerist Micro-Sculpting Cream, a winner in the Good Housekeeping Institute's 2026 Believe in Beauty Awards, increased skin moisturization by a remarkable 47% over six hours in lab tests.
M&S Summer Beauty Bag 2026 launches with £40 price tag
For just £40, shoppers can now acquire the M&S Summer Beauty Bag 2026, packed with 11 premium products valued at over £230.
Latin America Organic Skincare Market Booms, Brazil a Key Player
Brazil's organic skincare market alone is projected to reach USD 453.
K-Beauty Week: Experiential promotions don't boost engagement
Despite a 40% increase in K-Beauty brands offering AR try-on filters and virtual labs this National K-Beauty Week, average consumer spending per transaction remained flat year-over-year, according to
Bluemercury Expands Footprint, Plans 30 New Stores
As Macy's Inc. prepares to shutter approximately 150 underperforming locations through 2026, its prestige beauty division, Bluemercury, is simultaneously planning to open 30 new stores and renovate 30
K-Beauty Exports Surge; Skin Boosters Popular in New Zealand
In Auckland, demand for injectable skin boosters, a trend heavily influenced by K-Beauty, surged by 40% last year.
Round Lab discounts popular products, driving purchases
Round Lab's sunscreen has sold over 20 million units worldwide, yet the brand is currently offering up to 70% off select popular products, including its Birch Moisturizing line, through May 10, accord
Top K-beauty products drive $11.4B exports
In the first half of 2025, South Korea's beauty exports surged by 15% to a record $5.
C-Beauty Market Surges, Defying Global Trends
The Asia Pacific C-beauty market is projected to generate over $12.
Generation X fuels double-digit growth for a beauty brand at Sephora
Sarah Creal Beauty, a brand explicitly for 'babes 40+', is experiencing double-digit growth at Sephora, according to ELLE .
Wellness Beauty Brands Expand into New Markets with Innovative Strategies
In-cosmetics Global, a leading trade show, recently debuted an 'Inner Beauty Zone' for the first time.
Refillable Beauty's Green Promise Challenged by Adoption Gap
One beauty brand invested $300,000 in refillable packaging for a new serum, only for the product to fail and the sustainable packaging to be discontinued, according to Allure .
Facial Skincare's US Market Growth Surges
The U.S. facial skincare market, valued at USD 28.23 billion in 2024, is projected to surge past USD 50 billion within a decade, reaching USD 50.56 billion by 2034, according to Precedence Research .
Skinimalism's Rise Defies Traditional Beauty Market Trends
Dr. Barbara Sturm's Hyaluronic Serum, a single product, commands a price tag of $325 for just 30ml, yet 96% of users claim it's the best they've ever used, according to Forbes . This premium pricing f
South Korea Leads US Cosmetics Exports, Driven by K-Beauty
In 2024, South Korea surpassed France for the first time, becoming the leading exporter of cosmetics to the United States, marking a significant shift in global beauty trade dynamics.
Sephora Savings Event 2026 Offers Beauty Deals on Top Brands
During the Sephora Spring Savings Event, top-tier Rouge members unlock a 20% sitewide discount on most items.
Boots Unveils Spring Beauty Bag with $100+ Beauty Haul Value
Boots' latest 'New and Trending Beauty Box' is priced at just £55, yet contains products collectively valued over £280, reports Birmingham Live .