Section

Beauty

The latest trends, products, and expert advice in beauty and skincare.

Elegant display of luxury beauty products, including La Mer, at the Nordstrom Anniversary Sale 2026, with shoppers admiring the deals.

Nordstrom Anniversary Sale 2026 offers major beauty deals

A La Mer gift set , typically priced at $208, is available for $98 during the Nordstrom Anniversary Sale.

Sofia Duarte· Jul 18· 6 min
Crowds of excited shoppers entering the newly opened Olive Young store in Pasadena, California, during its grand opening weekend.

Olive Young Launches U.S. Expansion with First Store in California

During its opening weekend in 2026, Olive Young's first U.

Sofia Duarte· Jun 4· 5 min
A vast Amazon warehouse stocked with numerous K-Beauty skincare and cosmetic products, symbolizing the massive growth in online sales for Korean beauty.

K-Beauty Sales Skyrocket to $2 Billion on Amazon

K-Beauty product sales surge on Amazon US, now generating an estimated $1.

Sofia Duarte· May 6· 5 min
A curated selection of premium skincare and makeup products from brands like Elemis and Laura Mercier displayed attractively during the Amazon Summer Beauty Event.

Amazon Summer Beauty Event Offers Big Savings

During Amazon's Summer Beauty Event, shoppers can find significant savings, with discounts reaching up to 52% on premium brands like Elemis and Laura Mercier, substantially surpassing the broadly adve

Sofia Duarte· Apr 29· 5 min
A vibrant Sephora store interior during the Spring Savings Event, showcasing beauty products and shoppers.

Sephora Savings Event 2026 offers beauty deals April 10-20

While Sephora's Spring Savings Event promises up to 30% off on popular beauty products, only its most loyal VIB Rouge members gain early access and the highest general discount.

Sofia Duarte· Apr 16· 5 min
A luxurious display of top beauty products, including Dyson and Sol de Janeiro, arranged for the Sephora Spring Savings Event.

Sephora Spring Savings Event: Editor Picks Highlight Top Deals

Sephora's Spring Savings Event for 2026 is currently active, offering discounts up to 20% on top brands like Dyson and Sol de Janeiro.

Sofia Duarte· Apr 15· 5 min
The new Dyson HushJet Mini Cool fan, a personal cooling device, is displayed elegantly on a modern surface, showcasing its advanced design for ultimate comfort.

Dyson Unveils HushJet Mini Cool Fan for Personal Comfort

A new personal cooling fan from Dyson, the HushJet Mini Cool, costs $100, positioning it in direct competition with high-end cosmetic items and premium apparel.

Sofia Duarte· Apr 11· 5 min
A sleek, modern laboratory setting showcasing advanced K-beauty products with glowing bio-peptide serums, reflecting the scientific innovation behind KLARA Beauty's US launch.

KLARA Beauty Debuts in US as Science-Driven K-Beauty Expands

The U.S. debut of KLARA Beauty and Medicube's major retail expansion signal a new era for K-beauty, where scientific research and clinical results are powering global growth.

Sofia Duarte· Apr 10· 5 min
Diverse Gen Alpha teens exploring Erly Skincare products at Ulta Beauty, showcasing minimalist packaging and reflecting new beauty trends for young consumers.

Ulta Beauty Debuts Erly Skincare as Gen Alpha Influence Grows

Ulta Beauty is launching Erly Skincare to capture the Gen Alpha market, a move that highlights how brands are adapting to the youngest generation's demand for simple, ethical products.

Sofia Duarte· Apr 8· 5 min
A diverse group of customers in a brightly lit Ulta Beauty store aisle, examining skincare and haircare products, symbolizing the beauty industry's adaptation to new consumer demands driven by GLP-1 weight-loss medications.

Ulta Beauty Adapts Strategy as GLP-1 Trend Drives New Demand

The rise of GLP-1 weight-loss drugs is creating an unexpected new customer base for the beauty industry. Ulta Beauty's CEO confirms the retailer is seeing new demand for products that address side effects like hair loss and skin laxity.

Sofia Duarte· Apr 7· 5 min
Nykaa and 82°E logos merging, symbolizing the potential acquisition of Deepika Padukone's skincare brand by the e-commerce giant.

Nykaa in Talks to Acquire Deepika Padukone's 82°E Skincare Brand

Nykaa, the e-commerce giant, has confirmed discussions to acquire a majority stake in Deepika Padukone's skincare brand, 82°E. This potential acquisition comes as 82°E faces financial challenges and could significantly reshape India's celebrity beauty market.

Sofia Duarte· Apr 6· 5 min
Erly Skincare bottle, minimalist design, on a clean counter, with a blurred Ulta Beauty store background and a young shopper, symbolizing the new launch.

Ulta Beauty Launches Erly Skincare to Capture Minimalist Demand

Dermatologist-founded Erly Skincare will launch in 750 Ulta Beauty stores, marking a significant bet on the minimalist beauty trend and a key test for building brand loyalty with younger consumers.

Sofia Duarte· Apr 4· 7 min
A sophisticated laboratory scene showcasing advanced skincare research, with scientists analyzing longevity formulations, symbolizing the convergence of beauty, wellness, and biotechnology.

Lancôme Unveils Longevity Skincare as Wellness Reshapes Beauty Brands

Lancôme unveils a new longevity skincare line, Absolute Longevity MD, signaling a major industry shift towards health and science-backed solutions. This move coincides with SEMCAP's launch of a new Beauty & Wellness investment vertical, highlighting a strategic convergence of beauty, wellness, and biotechnology.

Sofia Duarte· Mar 30· 5 min
A sleek, minimalist jar of Bonjout Beauty's La Cream Skin Longevity Crème sits on a white marble counter, reflecting soft light, symbolizing luxury and advanced skincare.

Bonjout Beauty Unveils Second Product, La Cream Skin Longevity Crème

Bonjout Beauty is set to launch its second product, the La Cream Skin Longevity Crème, marking a significant expansion for the cult-favorite brand. This launch will test if its "less is more" philosophy can scale into a multi-product line while maintaining its premium identity.

Sofia Duarte· Mar 30· 5 min
A woman smiling while unboxing a package of beauty and skincare products from Amazon's Big Spring Sale, surrounded by spring flowers and a soft glow.

Amazon Big Spring Sale Delivers Top Beauty Skincare Deals

Amazon's Big Spring Sale is live, offering significant discounts on a wide range of beauty and skincare products until March 31. Many deals are accessible to all shoppers, making it a prime opportunity to stock up on essentials and try new items.

Sofia Duarte· Mar 30· 6 min
Kylie Jenner's Plumping Matte Lip Kit packaging with a drop of matte red liquid lipstick falling, symbolizing its bold claims.

Kylie Jenner's new lip kit promises 14-hour wear, but does it deliver?

Despite Kylie Cosmetics' bold 14-hour wear promise, one beauty influencer reported the Plumping Matte Lip Kit faded significantly after just four hours, requiring reapplication.

Sofia Duarte· Sep 19· 2 min
Woman using a futuristic GESKE MicroCurrent Face-Lifter LED mask for collagen and acne treatment, showcasing advanced light therapy.

New LED Masks Boost Collagen and Clear Acne With Advanced Light Therapy

The GESKE MicroCurrent Face-Lifter | 6 in 1 stimulates over 65 muscles in the face and neck, bringing clinic-level muscle toning into the home.

Sofia Duarte· Sep 17· 2 min
Close-up of a luxurious silk pillowcase on a bed, highlighting its smooth texture and elegant sheen in soft, natural light.

Top 9 Best Silk Pillowcases for Hair and Skin

While a Moonchild 'Peace Silk' pillowcase from Como, Italy, costs €145, consumers can find 23-momme mulberry silk options for under $20, like the Promeed silk pillowcase.

Sofia Duarte· Sep 12· 5 min
Diverse customers enthusiastically exploring a wide selection of K-beauty products on display in a bright, modern US retail store.

Olive Young Launches US Debut, Expanding K-Beauty Market Reach

K-beauty now commands a substantial $2.

Sofia Duarte· Sep 6· 4 min
A bottle of Gaja Beauty's Elixir serum, showcasing its luxury packaging, with abstract representations of copper peptides and bee venom.

Gaja Beauty serum merges copper peptides and bee venom for skin

Gaja Beauty's new 'Elixir' serum, priced at $180 for 30ml, combines copper peptides with ethically sourced bee venom.

Sofia Duarte· Sep 5· 3 min
Close-up of Rouge Dior Ink Blur liquid lipstick showcasing its soft matte texture and blurred finish on a luxurious vanity.

Rouge Dior Ink Blur Matte Lipstick Offers New Comfort in Mattes

Dior's new $48 Rouge Dior Ink Blur liquid lipstick promises 24-hour transfer-proof wear with intense comfort, a stark contrast to the drying reputation of many matte formulas, according to Who What We

Sofia Duarte· Sep 2· 3 min
Split view of a Sephora and Ulta Beauty store, illustrating the competition in consumer beauty spending and customer acquisition.

Sephora and Ulta sales shift consumer beauty spending

During the crucial fall shopping season in 2026, Ulta Beauty quietly outpaced Sephora in new customer acquisition by 12% through its "Beauty Steals" campaign.

Sofia Duarte· Sep 1· 4 min
Everything Beauty and Skincare Consumers Should Know About Farmasi

Everything Beauty and Skincare Consumers Should Know About Farmasi

Farmasi is a global beauty and wellness company that provides a wide range of cosmetics, personal care, and nutrition products through a direct sales model. For consumers increasingly focused on ingredient transparency a…

Sponsored by Farmasi· Oct 12· 4 min
5 Ways Queen's Things Takes the Hassle Out of Finding Affordable Spa-Grade Wellness Products

5 Ways Queen's Things Takes the Hassle Out of Finding Affordable Spa-Grade Wellness Products

Finding high-quality wellness products that feel luxurious without the spa-sized price tag can be a constant challenge. In a growing wellness industry driven by a cultural shift toward individualized health responsibilit…

Sponsored by Queen's Things· Sep 22· 5 min
Everything Luxury Skincare Consumers Should Know About Dr Gabriela Skincare

Everything Luxury Skincare Consumers Should Know About Dr Gabriela Skincare

Dr Gabriela Skincare offers luxury molecular cosmetics and skincare created by aesthetic specialist Doctor Gabriela Mercik. For consumers navigating the premium beauty market, this London-based brand represents a shift t…

Sponsored by Dr Gabriela Skincare· Sep 18· 5 min
Shoppers receive personalized beauty advice at Target's new Beauty Studio, featuring prestige brands like mixsoon.

mixsoon Expands to Target Beauty Studio, Elevating K-Beauty

Target, long known for its mass-market appeal, now offers personalized guidance from dedicated Beauty Advisors in its new Beauty Studio, featuring over 90 prestige brands.

Sofia Duarte· Sep 9· 2 min
Fay Beauty's keynote exhibition at This Is Ghana 2026, featuring diverse models and celebrating local Ghanaian beauty and authenticity.

Fay Beauty drives local authenticity at This Is Ghana 2026 event

At the 'This Is Ghana 2026' conference, Fay Beauty, a local startup, is not just exhibiting but serves as the keynote exhibitor for the entire beauty sector.

Sofia Duarte· Aug 31· 3 min
Elegant bottles and jars from the new Kay Beauty skincare line displayed on a minimalist vanity, with subtle scientific elements in the background.

Kay Beauty Launches New Skincare Line, Entering Competitive Market

After three years of development with formulators in Korea and Italy, Katrina Kaif's Kay Beauty has launched its first-ever skincare range.

Sofia Duarte· Aug 29· 3 min
Excited shoppers browsing discounted makeup and skincare products at Ulta during the 21 Days of Beauty sale with 50% off signs.

Ulta's 21 Days of Beauty sale offers 50% off daily deals

On August 28, Clinique's Almost Lipstick and Yves Saint Laurent's Libre L'Eau Nue Parfum were slashed by 50%, igniting Ulta's annual 21 Days of Beauty event, a premier opportunity for securing coveted

Sofia Duarte· Aug 29· 3 min
The Space NK Beauty Advent Calendar 2026, filled with luxury products, is displayed prominently with soft, festive lighting.

Space NK's £1,200 Value Beauty Calendar Lands for £275

The Space NK Beauty Advent Calendar 2026, priced at £275, offers products worth £1,200, prompting consumers to pre-order months before the traditional holiday season even begins.

Nina Kapoor· Aug 29· 9 min