Section

Beauty

The latest trends, products, and expert advice in beauty and skincare.

Medicube skincare products displayed prominently on a shelf, symbolizing the brand's viral success and dominance in the beauty market.

Medicube's viral skincare products surge in beauty market

During Amazon's recent Prime Day, Medicube, a relatively unknown K-beauty brand, surged to become the second-highest-ranking beauty brand, capturing approximately 3 percent of all beauty sales, accord

Sofia Duarte· Jul 17· 2 min
A luxurious vanity setup showcasing new summer beauty products like Kristin Ess hair rinse and Rare Beauty lipstick, bathed in golden hour light for effortless glamour.

9 Top Summer Beauty Product Launches for Effortless Glamour

Kristin Ess's new hair rinse promises glass hair-like shine in just 30 seconds, epitomizing a summer beauty trend where instant gratification meets advanced formulation, as highlighted by The Zoe Repo

Sofia Duarte· Jul 17· 5 min
A Clarins Double Serum bottle displayed in a modern laboratory, surrounded by glowing botanical elements and scientific instruments, representing skincare innovation.

Clarins drives science-backed longevity skincare innovation

Every three seconds, a bottle of Clarins' Double Serum sells globally, a testament to a product now in its ninth version, 40 years after its initial creation, according to Groupeclarins .

Sofia Duarte· Jul 16· 2 min
Lotte Home Shopping's Eeseol K-Beauty pop-up store at The Grove, Los Angeles, featuring over 30 Korean beauty and lifestyle brands.

Lotte Home Shopping Launches Eeseol K-Beauty Export Platform

At The Grove, a premium Los Angeles shopping destination, Lotte Home Shopping has opened a month-long pop-up featuring over 30 Korean beauty and lifestyle brands, according to 매일경제 .

Sofia Duarte· Jul 16· 3 min
An abandoned display shelf for Covey Skincare products, symbolizing the brand's abrupt closure due to market challenges and a funding freeze.

Covey Skincare Faces Funding Freeze Amidst Market Headwinds

Covey Skincare, co-founded by celebrity influencer Emily DiDonato and dermatologist Christina Uribe, abruptly ceased operations via an Instagram post in late 2025, leaving customers and employees blin

Sofia Duarte· Jul 14· 3 min
A minimalist bathroom counter with a few elegant skincare products, showcasing a simple and luxurious routine.

9 Best Minimalist Skincare Products for a 3-5 Step Regimen

A 50ml kit of Charlotte's Magic Cream, a popular choice for a luxurious yet streamlined routine, is priced at $200.

Sofia Duarte· Jul 10· 6 min
Belle Brands' acquisition of Versed is visualized with a strategic corporate figure observing Versed products on a Target store shelf, signifying a shift in the clean skincare market.

Belle Brands acquires Versed, signaling clean skincare market shift

Versed, the clean skincare brand with over 35 products in 1,800 Target stores, has been acquired by Belle Brands, a platform company backed by private investment firm Windsong Global.

Sofia Duarte· Jul 10· 2 min
A diverse group of international consumers enthusiastically shopping for a wide array of K-Beauty products at a vibrant market stall, symbolizing global expansion.

K-Beauty Exports Rose 15% to $5.5 Billion Amid Global Expansion

In the first half of 2025, South Korea became the world's second-largest exporter of beauty products, surpassing many traditional powerhouses, after the United States.

Sofia Duarte· Jul 5· 5 min
Holographic AI interface in a futuristic beauty lab analyzing skincare data, representing the L'Oréal and OpenAI collaboration.

AI Beauty Assistants Transform Skincare With Personalized Recommendations

At VivaTech 2026, L'Oréal announced a groundbreaking collaboration with OpenAI, signaling a future where your skincare routine is dictated not by a salesperson, but by an AI assistant within ChatGPT.

Sofia Duarte· Jul 4· 6 min
A confident and radiant woman over 50 applying high-SPF sunscreen, showcasing healthy, glowing skin in soft morning light.

Top 5 Anti-Aging Skincare Secrets for Women Over 50

Contrary to popular belief, retinol does not thin the skin.

Sofia Duarte· Jul 4· 5 min
A woman with radiant, dewy 'glass skin' showcasing the results of a Japanese skincare routine.

Japanese Beauty Brands for Your Best Glass Skin Routine

While the global 'glass skin' market is projected to reach $1.

Sofia Duarte· Jul 3· 5 min
Attendees enjoying the Olive Young Festa LA 2026, a large-scale K-beauty festival featuring numerous brands and interactive experiences.

Olive Young Festa LA 2026 Brings K-Beauty Festival to US

Just months after opening its first US store in Pasadena, CJ Olive Young brings its massive K-beauty festival, Olive Young Festa, to Los Angeles.

Sofia Duarte· Jul 2· 3 min
A woman with radiant, dewy skin smiling softly, surrounded by elegant Korean skincare products and subtle floral elements.

7 K-Beauty Brands for Radiant Skin

A K-beauty essence, boasting 96% snail-secretion filtrate, earns praise from The New York Times for its deep hydration capabilities.

Sofia Duarte· Jun 30· 5 min
A single bottle of Carisa's Glow Serum displayed prominently, symbolizing its cult favorite status and the scarcity that drives demand.

Carisa's Beauty Products Achieve Cult Favorite Status Through Scarcity

Carisa's "Glow Serum" sold out in just three minutes during its last restock, crashing the brand's website and leaving thousands on a waitlist, according to Brand Analytics Report.

Sofia Duarte· Jun 20· 3 min
Sleek facial ice roller on a marble surface, bathed in soft morning light, representing skin soothing and puffiness reduction.

Top 7 Facial Ice Rollers for Skin Soothing & Puffiness Reduction

Over 60% of users report a noticeable reduction in morning puffiness after consistent ice roller use, yet the simple tool's effectiveness hinges on surprising design choices.

Sofia Duarte· Jun 20· 5 min
A curated selection of affordable K-beauty skincare products, showcasing effective and budget-friendly options under $30.

11 Affordable K-Beauty Skincare Products Under $30

CosRx Advanced Snail 96 Mucin Power Essence, a cult-favorite for its transformative benefits, costs just $25, as reported by The New York Times and Allure .

Sofia Duarte· Jun 19· 5 min
Kruidvat's new own-brand Korean skincare line displayed attractively on a shelf in a brightly lit drugstore aisle.

Kruidvat Launches Own-Brand Korean Skincare Line Across Benelux

Kruidvat, a Benelux drugstore chain, has launched its own-brand Korean skincare line, manufactured entirely in South Korea, positioning itself as a pioneer in accessible K-beauty.

Sofia Duarte· Jun 18· 3 min
The European Parliament building illuminated at dusk, surrounded by glowing digital data streams, symbolizing the new Digital Privacy Act and its global impact on data protection.

Europe Unveils New Digital Privacy Act Amid Global Data Concerns

The European Parliament just passed a new Digital Privacy Act (EDPA) with a 90% majority vote, a measure that could fine companies up to 4% of their global annual revenue, according to the European Pa

Sofia Duarte· Jun 17· 3 min
Elegant Zouck skincare bottle with SPF and blue light protection displayed on a minimalist vanity table, reflecting soft blue light.

Zouck's Niche Skincare Debuts in June 2026 Luxury Trends

Polly Silverman, cofounder of the renowned Vilhelm Parfumerie, is launching a new skincare line, Zouck, on June 23.

Sofia Duarte· Jun 16· 3 min
Futuristic K-beauty laboratory showcasing potent PDRN, Exosome, and EGF serums for advanced skin longevity.

Misoora K-Beauty biotech targets skin longevity with potent ingredients

K-beauty brand MISOORA is already detailing its full product line, including a PDRN + Exosome + EGF serum at a potent 2,100 ppm, for a US launch over two years away on June 22, 2026, according to Mark

Sofia Duarte· Jun 5· 3 min
Shoppers enthusiastically entering the first U.S. Olive Young store in Pasadena, California, signaling a major K-beauty market expansion.

Olive Young Launches First U.S. Store, Boosting K-Beauty Market Trends

On its opening day in Pasadena, California, South Korean beauty retailer Olive Young recorded over 1,000 transactions.

Sofia Duarte· Jun 5· 3 min
A person applying a ceramide-infused lip balm, showcasing the new trend in preventative lip care and skincare.

Preventative Lip Formulations Drive Skincare Revolution

Searches for 'ceramide lip balm' surged by 156% year-over-year, revealing a profound shift in how consumers view and purchase lip care.

Sofia Duarte· May 20· 5 min
A beautifully arranged display of award-winning beauty products on a counter, featuring the Good Housekeeping Seal of Approval.

Good Housekeeping Reveals 2026 Believe in Beauty Award Winners

Olay Regenerist Micro-Sculpting Cream, a winner in the Good Housekeeping Institute's 2026 Believe in Beauty Awards, increased skin moisturization by a remarkable 47% over six hours in lab tests.

Sofia Duarte· May 15· 3 min
The M&S Summer Beauty Bag 2026 displayed with an array of premium skincare and makeup products, emphasizing its exceptional value and luxurious contents.

M&S Summer Beauty Bag 2026 launches with £40 price tag

For just £40, shoppers can now acquire the M&S Summer Beauty Bag 2026, packed with 11 premium products valued at over £230.

Sofia Duarte· May 14· 3 min
A modern cityscape in Brazil with lush greenery and organic skincare products, symbolizing market growth and natural beauty.

Latin America Organic Skincare Market Booms, Brazil a Key Player

Brazil's organic skincare market alone is projected to reach USD 453.

Sofia Duarte· May 13· 3 min
Consumers engaging with K-Beauty products and AR filters in a store during K-Beauty Week, highlighting the disconnect between digital experiences and sales.

K-Beauty Week: Experiential promotions don't boost engagement

Despite a 40% increase in K-Beauty brands offering AR try-on filters and virtual labs this National K-Beauty Week, average consumer spending per transaction remained flat year-over-year, according to

Sofia Duarte· May 10· 3 min
Customers shopping in a bright, modern Bluemercury store, showcasing a wide selection of luxury beauty products and a welcoming atmosphere.

Bluemercury Expands Footprint, Plans 30 New Stores

As Macy's Inc. prepares to shutter approximately 150 underperforming locations through 2026, its prestige beauty division, Bluemercury, is simultaneously planning to open 30 new stores and renovate 30

Sofia Duarte· May 7· 3 min
A dermatologist in a modern Auckland clinic consulting with a client about popular K-Beauty inspired skin booster treatments.

K-Beauty Exports Surge; Skin Boosters Popular in New Zealand

In Auckland, demand for injectable skin boosters, a trend heavily influenced by K-Beauty, surged by 40% last year.

Sofia Duarte· May 4· 3 min
Round Lab Birch Moisturizing line products displayed with a prominent '70% OFF' sale graphic, highlighting deep discounts on popular skincare.

Round Lab discounts popular products, driving purchases

Round Lab's sunscreen has sold over 20 million units worldwide, yet the brand is currently offering up to 70% off select popular products, including its Birch Moisturizing line, through May 10, accord

Sofia Duarte· May 2· 3 min
A dynamic scene showcasing a wide array of K-beauty products in a South Korean market, with a globe emphasizing the nation's global export leadership.

Top K-beauty products drive $11.4B exports

In the first half of 2025, South Korea's beauty exports surged by 15% to a record $5.

Sofia Duarte· May 2· 3 min