Behavioral Economics
4 articles

Brand Spotlights
What is the psychology of luxury brand appeal and premium experiences?
A consumer might choose a $5,000 watch over an equally accurate $50 one, not for its timekeeping, but because their brain irrationally equates the higher price with a boost in personal worth.
Stella Moreno·May 20, 2026

Brand Spotlights
What is the psychology of impulse purchases in social commerce?
An online survey of 392 respondents revealed how simply being 'present' with others online, even without direct interaction, significantly increases the likelihood of an unplanned purchase ( PMC ).
Stella Moreno·May 11, 2026

Industry Picks
What are neuromarketing principles and consumer psychology for brands?
A recent study found that the subtle electrical changes in a consumer's skin, measured in peaks per second, were the only significant predictor of whether they would buy a familiar or unfamiliar brand
Stella Moreno·April 29, 2026

Brand Spotlights
What is the Psychology of Brand Loyalty and Why Does it Matter?
Nearly half of all Ford buyers already have another Ford parked in their garage, revealing a loyalty that transcends mere product satisfaction.
Stella Moreno·April 29, 2026