BrandDeepDive

Behavioral Economics

4 articles

A person contemplating a high-end luxury watch in an exclusive boutique, highlighting the psychological appeal of premium brands.
Brand Spotlights

What is the psychology of luxury brand appeal and premium experiences?

A consumer might choose a $5,000 watch over an equally accurate $50 one, not for its timekeeping, but because their brain irrationally equates the higher price with a boost in personal worth.

Stella Moreno·May 20, 2026
Abstract representation of users in social commerce, with glowing connections leading to an impulse purchase, highlighting the psychological influence of collective presence.
Brand Spotlights

What is the psychology of impulse purchases in social commerce?

An online survey of 392 respondents revealed how simply being 'present' with others online, even without direct interaction, significantly increases the likelihood of an unplanned purchase ( PMC ).

Stella Moreno·May 11, 2026
Visual representation of electrodermal activity in a consumer's hand, showing subconscious electrical signals influencing brand choice in a marketing context.
Industry Picks

What are neuromarketing principles and consumer psychology for brands?

A recent study found that the subtle electrical changes in a consumer's skin, measured in peaks per second, were the only significant predictor of whether they would buy a familiar or unfamiliar brand

Stella Moreno·April 29, 2026
A loyal customer confidently selecting a familiar product, symbolizing the deep emotional connection and trust built through brand loyalty.
Brand Spotlights

What is the Psychology of Brand Loyalty and Why Does it Matter?

Nearly half of all Ford buyers already have another Ford parked in their garage, revealing a loyalty that transcends mere product satisfaction.

Stella Moreno·April 29, 2026