Brand Marketing

7 articles

A visual representation of Sprout Social's new integration with Snapchat, showcasing automated publishing of Stories and Spotlights for brands.
Brand Spotlights

Sprout Social Launches Snapchat Integration for Brands

On June 24, 2026, Sprout Social announced an integration allowing brands to automatically publish Snapchat Stories and Spotlights, immediately available to all customers, according to Stocktitan .

Stella Moreno·June 24, 2026
NBA player Jalen Brunson wearing a Siegelman Stable hat during an interview on 'The Tonight Show' after winning a championship.
Fashion

Jalen Brunson Dons Siegelman Stable Hat on Tonight Show

After a championship win in 2026, NBA star Jalen Brunson appeared on 'The Tonight Show' wearing a Siegelman Stable cap.

Stella Moreno·June 21, 2026
Cinematic representation of AI in brand marketing, showing data streams connecting to a brand logo with cautious human observers.
Technology

What Are Ethical AI Principles for Brand Marketing?

By 2024, 100% of surveyed marketing professionals were using AI in their activities, according to Buxtonco .

Victor Hale·May 10, 2026
Fashion influencers collaborating in a stylish urban environment, demonstrating the powerful connection between social media personalities and brand marketing success.
Fashion

What is the impact of fashion influencers on brand marketing?

Vinted's H1 2024 luxury fashion campaign, a strategic collaboration with 153 carefully selected influencers, generated an impressive 18.

Sofia Duarte·May 7, 2026
Contestants from Big Brother Israel using Samsonite suitcases during a challenge, showcasing the brand's integration into the show's narrative.
Brand Spotlights

Samsonite bags Big Brother Israel deal for 2026 visibility

Samsonite Israel recorded a 10% sales increase in Q3 2026.

Stella Moreno·April 26, 2026
An impactful image depicting an FTC official issuing a warning to corporate representatives, symbolizing the crackdown on fake consumer reviews and the importance of regulatory compliance in e-commerce.
Product Reviews

FTC Warns Ten Companies Over Fake Consumer Review Rule Violations

The FTC recently sent warning letters to ten companies suspected of violating its Consumer Review Rule, indicating a direct enforcement approach to fake online reviews. This action highlights the critical importance of authentic consumer feedback for brands.

Hugo Lambert·April 10, 2026
Two business executives, one from Butterly and one from LCG Foods, shaking hands to symbolize their new three-year partnership aimed at boosting Canadian food and beverage brands through consumer reviews and social proof.
Industry Picks

Butterly and LCG Foods Announce Three-Year Partnership for Brands

Butterly and LCG Foods Distribution have announced a three-year partnership to help Canadian food and beverage brands drive sales through authentic consumer reviews and social proof.

Nina Kapoor·April 8, 2026