Marketing Psychology
2 articles

Brand Spotlights
What is the psychology of luxury brand appeal and premium experiences?
A consumer might choose a $5,000 watch over an equally accurate $50 one, not for its timekeeping, but because their brain irrationally equates the higher price with a boost in personal worth.
Stella Moreno·May 20, 2026

Brand Spotlights
What is Celebrity Brand Ambassadorship Strategy and Psychology?
In 2012, Beyoncé signed a $50 million endorsement deal with Pepsi.
Stella Moreno·May 14, 2026