BrandDeepDive

Marketing Psychology

2 articles

A person contemplating a high-end luxury watch in an exclusive boutique, highlighting the psychological appeal of premium brands.
Brand Spotlights

What is the psychology of luxury brand appeal and premium experiences?

A consumer might choose a $5,000 watch over an equally accurate $50 one, not for its timekeeping, but because their brain irrationally equates the higher price with a boost in personal worth.

Stella Moreno·May 20, 2026
A celebrity and a corporate executive sealing a brand ambassadorship deal, symbolizing the intersection of fame, strategy, and consumer psychology.
Brand Spotlights

What is Celebrity Brand Ambassadorship Strategy and Psychology?

In 2012, Beyoncé signed a $50 million endorsement deal with Pepsi.

Stella Moreno·May 14, 2026