Tiktok Trends
5 articles
Quiet luxury fashion's rise reshapes consumer values by 2026.
The search term 'quiet luxury' has exploded to over 35 billion views on TikTok, transforming an elite aesthetic into a mainstream phenomenon.
De-influencing: Brands face consumer shift from impulse to intent.
Content tagged with #de-influencing has exploded to over 12 billion views on TikTok, marking a powerful shift in how consumers approach purchasing, according to ARM Worldwide .
Walmart $13 sneakers challenge name brands on quality
A TikTok video featuring Walmart's $13 slip-on sneakers garnered 50 million views in a week.
What is Dupe Culture and Why Do So Many People Buy Dupes?
The hashtag #olaplexdupe garnered over 30 million views on TikTok, marking a profound shift in consumer engagement with aspirational products, according to Consultasg .
Vogue Business Beauty Trend Tracker 2026: Micro-trends challenge market's unstoppable rise
In the past year, a single TikTok hashtag, #SkinBarrierRepair, propelled a previously obscure ingredient, ceramides, to become the top-selling skincare active in three major Western markets, catching