Tiktok Trends

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Cinematic depiction of the beauty market: small, colorful micro-trends contrasted against a massive wave of market growth, symbolizing the challenge to the industry's expansion.

Vogue Business Beauty Trend Tracker 2026: Micro-trends challenge market's unstoppable rise

In the past year, a single TikTok hashtag, #SkinBarrierRepair, propelled a previously obscure ingredient, ceramides, to become the top-selling skincare active in three major Western markets, catching

Sofia Duarte·April 11, 2026