Brand Spotlights
In-depth profiles of established and emerging brands, exploring their history, values, and impact.
Multiphase Digital IDEA Awards Recognize Innovative Strategies
This year's Multiphase Digital IDEA Awards saw 'EcoChic,' a sustainable fashion e-commerce brand founded just three years ago, beat out a global retail giant for 'Best Integrated Digital Campaign.
AI for full-funnel marketing: Bridging the gap by 2026
Despite 85% of marketing leaders planning increased AI investment in 2026, only 30% of brands currently integrate measurement across all funnel stages, revealing a significant gap between ambition and
7-Eleven to Close 645 Stores in North American Rebalance
7-Eleven plans to shut down 645 North American stores by February 28, 2027, as its parent company, Seven & I Holdings, prepares for a significant initial public offering.
P&G Announces Official WNBA Partnership in New Sports Marketing Strategy
Procter & Gamble has entered a new multi-year, multi-brand partnership with the WNBA, a move that signals a significant shift in how major consumer brands are approaching sports marketing.
Caudalie Acquires Majority Stake in Fast-Growing Talm
In a surprising first for the established Caudalie Group, its recent acquisition of the niche beauty brand Talm sees the smaller company maintaining full operational and creative independence.
Koraput Coffee Targets Global Market After Record Procurement
At the 18th BRICS Summit in New Delhi, delegates and international journalists received media kits featuring 'Tiger Bright', a premium 100% Arabica coffee cultivated by tribal farmers in Odisha, accor
Bos Tea Launches Sugar-Free Rooibos in New Cans and Packs
In June, BOS Tea will launch new sugar-free peach and lemon flavors in 275ml cans for R11.
Why Online Reviews Build Brand Trust — and Why Most of Us Can't Spot the Fake Ones
Online reviews significantly influence purchasing decisions, yet consumers often struggle to distinguish authentic feedback from fake comments. This article explores the psychology behind review trust and provides practical checklists for shoppers and strategies for brands to build genuine credibility.
Maurices refreshes in-store styling strategy to democratize personal style
Mainstream retailer Maurices launched 'Sophie Has a Stylist' to reposition its in-store personal styling as an everyday, accessible service.
Trader Joe's recall expands to nearly 37M pounds of frozen foods
Nearly 37 million pounds of frozen food, including popular Trader Joe's fried rice, have been pulled from shelves due to possible glass contamination, even though no one has reported an injury.
Snapchat Introduces Creator Subscriptions with New Eligibility
As of February 1, 2025, thousands of Snapchat creators who previously earned from Spotlight will find their income stream cut off, replaced by a new system that demands 50,000 followers and millions o
Ruth Gratzke to Take Helm at Acuity Brands Lighting in 2026
Acuity Brands Lighting just announced a new president, Ruth Gratzke, but she will not take the helm for another two years.
Community Influencers Reshape Brand Marketing
The ShopMy platform allowed Ruggable to scale its influencer program by 20 times, according to Glossy .
Dove campaign amplifies user content, champions paid authenticity
In Liverpool Street, Dove launched its 'Real Reviews' campaign across 64 digital screens, explicitly paying creators to amplify 'honest audience reviews' in a direct challenge to AI-driven beauty stan
Kylie Jenner Launches ALO Pink Marshmallow Campaign
Kylie Jenner, a figure synonymous with relentless public scrutiny, became the latest campaign star for ALO Yoga, promoting 'wellness beyond the spotlight' for its new Pink Marshmallow collection.
Audi Q9 SUV Debuts Advanced OLED Lighting for Three-Row Luxury
Audi's new Q9 SUV, its largest vehicle to date, will project turn signals onto the ground at night using third-generation 3D curved digital OLED tail lights, a feature debuting with its 2026 launch.
Quiet luxury branding is poised for rapid growth.
Demand for quiet luxury surged by an astonishing 734% in the first quarter of 2024 compared to the previous year.
Hublot Names BTS Star Jung Kook New Big Bang Unico Ambassador
A single Hublot Big Bang Unico Titanium watch, a model Jung Kook will represent, commands a starting price of USD 20,400.
Top 7 Ways to Build Brand Trust with AI and Data Privacy in 2026
68% of consumers question the authenticity of online content, a skepticism fueled by brands using undisclosed AI-generated influencers, according to CX Today .
Grasim Industries launches Sprng brand for textile and fashion
Grasim Industries, traditionally known for its industrial textiles, has committed over INR 500 crore to launch 'Sprng,' a direct-to-consumer premium fashion brand.
Grasons franchise opportunities: Total investment exceeds $100K
Despite an initial franchise fee of $49,900, aspiring Grasons Estate Sales franchisees must demonstrate a net worth of $150,000, making the true entry barrier significantly higher than advertised.
Phillip Prado Revitalizes Re/Done Denim Americana Legacy
Re/Done's initial drop of 300 reworked vintage Levi's jeans sold out instantly, according to The Quality Edit .
View the June 2026 Strawberry Moon on June 29
On Monday, June 29, 2026, at 7:57 p.
Caregiving crisis impacts vulnerable populations, demands urgent solutions
In New Mexico, a state with a significant elderly population, only 31 adult daycare programs operate, leaving thousands of vulnerable individuals and their families with severely limited support.
Past purchase limitations in 2026 may restrict your buying choices.
Marie Duggan was charged $1,200 by Delta Airlines just to change a flight, a stark example of how routine transactions are becoming punitive.
Claude AI's Super Bowl Campaign Wins Two Cannes Lions Film Grand Prix
Anthropic's Claude AI, a platform developed primarily for enterprise clients, secured two Film Grand Prix awards at the 2026 Cannes Lions International Festival of Creativity.
Uber Eats wins Media Grand Prix at Cannes Lions 2026
Amidst 181 awards handed out on the third day of Cannes Lions 2026, a Super Bowl app game by Uber Eats captured the coveted Media Grand Prix.
Sprout Social Launches Snapchat Integration for Brands
On June 24, 2026, Sprout Social announced an integration allowing brands to automatically publish Snapchat Stories and Spotlights, immediately available to all customers, according to Stocktitan .
OpenAI Pitches ChatGPT Ads to Marketers Amidst User Growth
At the Cannes Lions festival, OpenAI executives are reportedly pitching ChatGPT ad placements to major brands.
Cannes Lions 2026 Gallery Day 1 Showcases Early Award Winners
Eight Grand Prix-winning campaigns were announced on day one of Cannes Lions 2026, setting an immediate and exceptionally high bar for global creative excellence.