Gen Z
14 articles
Gen Z Ditches Polished Ads for Real Stories to Drive Brand Loyalty
Despite massive marketing budgets, 32% of young consumers criticize brands for 'trying too hard' with forced communication, signaling a deep distrust of traditional advertising, according to consultan
AI hyper-personalization risks brand authenticity, Gen Z sees through it.
82% of ad executives believe Gen Z and Millennial consumers feel positive about AI-generated ads; only 45% of consumers agree, according to the Interactive Advertising Bureau .
Gen Z Beauty Trends Drive Market's Premiumization and Diversification
Gen Z consumers, often residing outside India's major metropolitan hubs, now account for nearly 60% of all beauty purchases on Flipkart, a staggering shift in market power, according to The Times of I
AI reshapes agency business models, study warns
A recent study by DBC and the 4As warns that ad agencies replacing junior staffers with AI erode the industry's apprenticeship model, according to O'Dwyer's PR .
Millennials and Gen Z Trust AI for Deals Amid Economic Uncertainty
One in three young adults reports saving over $100 per month by consistently using AI-powered deal finders, a stark contrast to traditional coupon clipping.
AI challenges brand authenticity, changing how we connect.
83% of ad executives now deploy AI in their creative processes, a significant jump from 60% last year, according to IAB .
AI content erodes trust. Brands must prove authenticity to survive 2026.
In 2026, 83% of ad executives report their company has deployed AI in the creative process, a sharp rise from 60% just two years prior, according to the IAB .
Etsy CMO Prioritizes Human Moments Over Algorithms
Etsy, an online marketplace powered by algorithms, has launched a new campaign explicitly celebrating "being human.
Why Gen Z Buys From Brands That Align With Their Values, Not Just Hype
Travel giant Expedia recently partnered with livestreamer IShowSpeed for a 12-hour Twitch and YouTube broadcast of his Caribbean tour.
Gen Z peer reviews are rewriting marketing rules for brands
A recent survey revealed that 72% of Gen Z consumers trust a product recommendation from an anonymous peer online more than an advertisement from a brand itself, according to Edelman Trust Barometer S
Millennial PR vs. Gen Z Social: A Tale of Two Marketing Strategies
Despite 81% of Gen Z being deeply concerned about data privacy, a surprising 88% willingly share their personal information for personalized experiences, according to Wearebrain .
Why Gen Z Trusts Reviews Over Brands for Deeper Connections
Over 70% of Gen Z consumers discover new products through search engines and brand websites, not just social media feeds, challenging the pervasive myth of their digital habits.
What is Dupe Culture and Why Does it Reshape Retail in 2026?
Nearly one-third of US adults intentionally purchase 'dupes' of premium products, marking a fundamental shift in consumer values beyond mere affordability.
Gen Z Trusts Reviews, But Influencers Drive Purchases
Despite 72% of Gen Z consumers stating they trust customer reviews more than influencer content, a striking 81% still make purchases based on influencer recommendations on social media.