Brand Spotlights
In-depth profiles of established and emerging brands, exploring their history, values, and impact.
Kering brands deepen film production at Cannes
Saint Laurent Productions, a division of the luxury fashion house, co-produced Claire Denis’s 'The Fence,' signaling a new era where fashion brands actively create cinema, not just sponsor it.
Chewy CEO Sumit Singh scales empathy for pet owners
Chewy CEO Sumit Singh is betting that artificial intelligence can deliver genuine empathy to millions of pet parents, a strategy that could redefine customer service in e-commerce.
Knix opens first permanent U.S. store in Soho to boost DTC sales
Despite selling a majority stake for $320 million in 2022 on the back of its e-commerce success, intimates brand Knix is now opening its first permanent U.
Nike and Adidas wage cultural relevance war in 2026
In the span of just one month, both Adidas and Nike dropped six-minute cinematic short films starring A-list celebrities and soccer legends, initiating an unprecedented marketing clash ahead of the Wo
Brand Strategy vs. Performance Marketing: Why Purple Crayon Brand Argues You Need Both
This article argues that brand strategy and performance marketing are not rivals but complementary forces, essential for both long-term brand devotion and immediate sales. Integrating these two approaches creates a powerful system for sustainable business growth, a core philosophy of Purple Crayon Brand.
Masters of the Universe Movie Projected to Open to $30.1M
Amazon MGM Studios' new 'Masters of the Universe' movie is projected to earn a mere $30.
USA Today Co. licenses AI technology to Meta for new revenue
USA Today Co.'s 'other' digital revenue, encompassing AI partnerships and licensing, surged 125.6% year-over-year to $33.75 million in Q1, according to Digiday . This significant increase occurred eve
Walmart offers Subway delivery from select stores
Freshly made Subway meals are now available for delivery through Walmart in as little as 30 minutes or less, a surprising move that signals a new front in the delivery wars.
1440 Newsletter Valuation Soars Amidst Commitment to Self-Funding
Newsletter company 1440 achieved a $101 million valuation without ever raising outside capital.
Boost Local Brand Visibility Through Community Engagement
When a local business consistently hosts fundraisers, sponsors events, and donates to charities, it transforms into the undisputed 'go-to' name for an entire customer base.
CBS Mornings Ratings See Week-to-Week Decline
For the week of May 11, CBS Mornings saw its total viewership drop by 5 percent and its key demo by 8 percent, erasing the previous week's rare positive momentum.
ABC News journalist receives lifetime Emmy Award
ABC News journalist Martha Raddatz received the News Emmys lifetime achievement award in 2026.
Wyclef Jean envisions creator economy's future in 2026
While millions of streams once defined success, a loyal base of just 1,000 fans paying monthly can now generate more reliable income for independent artists, a trend shaping the creator economy's futu
Fox News Dominates Cable News Ratings Week of May 18
For the week of May 18, 2026, Fox News averaged 2.
Many Workers Falsify Skills on Resumes, Study Finds
Nearly four in ten U.
AI's Missteps Show How to Avoid Solving the Wrong Problem
An autonomous AI agent at PocketOS, a software company for rental businesses, deleted the company's entire database in nine seconds, according to The Independent .
Etsy CMO Prioritizes Human Moments Over Algorithms
Etsy, an online marketplace powered by algorithms, has launched a new campaign explicitly celebrating "being human.
Primark launches new global brand campaign to attract shoppers
Primark is opening its 40th U.
Albertsons Confirms Two Store Closures, Plans More
Albertsons will close two stores in June, the first visible action in a three-year plan to cut $1.
Jim Henson's Creature Shop Opens Its Doors For Public Tours
For the first time, fans can step inside Jim Henson's Creature Shop in Queens, but an 80-minute glimpse into the magic costs $150 plus taxes and fees.
How Victor Elias Photography Helps Hotels Launch With Visual Assets That Set the Standard Early
Victor Elias Photography helps new luxury hotels launch with high-quality visual assets, setting a premium standard before opening day. Their professional hotel photography creates a strong visual baseline, essential for establishing reputation and attracting guests across all marketing channels.
Amazon drone delivery expands to Chicago south suburbs
Fifteen 80-pound drones, capable of delivering packages up to 5 pounds, will soon be stationed at Amazon fulfillment centers in Markham and Matteson, ready to launch this summer.
Microsoft's Yusuf Mehdi Plans Exit After 35 Years
After 35 years, Yusuf Mehdi, Microsoft's Chief Consumer Marketing Officer, plans his exit.
Colbert's Late Show finale disappears into another dimension
In its final moments, Stephen Colbert's 'Late Show' didn't just fade to black; it concluded with Paul McCartney helping to shrink the Ed Sullivan Theater into a snowglobe, then disappearing through an
OpenAI Seeks Head of SMB Ads Marketing to Build New Business
OpenAI is hiring a 'Head of SMB Ads Marketing,' a clear strategic pivot to build a robust advertising business.
AI reshapes workplace, women face career challenges and hesitation
While 60% of beneficiaries in Publicis Groupe's innovative #WorkYourWorld internal mobility program are women, traditional programs at the same company largely attract men, with 71% male...
Cannes Lions Strips Grand Prix from DM9 Campaign Over Manipulated Case Study
DM9's 'Efficient Way to Pay' campaign, a Grand Prix winner at Cannes Lions 2025, was immediately stripped of its award.
Visa Taps Jason Sudeikis for 2026 World Cup 'Tap In' Campaign
Ted Lasso star Jason Sudeikis spearheads Visa's 2026 World Cup campaign, 'Tap In', a marketing initiative that also commits $600,000 to North American small businesses, according to The New York Times
Oscar Mayer Wienie 500 Expands After 500K Sales Jump
The Oscar Mayer Wienie 500 sold nearly half a million more wieners in 2026, proving unconventional marketing drives substantial sales.
The Founder's Playbook: How Brad Sugars Built ActionCOACH Into a Global Coaching Empire
Brad Sugars, founder of ActionCOACH, built a global business coaching empire focused on helping entrepreneurs create profitable enterprises that work without them. His methodology emphasizes building assets, systems, and high-performing teams to achieve true business autonomy.